At The Odder Side, autumn is more than just a season—it’s a feeling, a cozy escape after a hot summer, when layers, textures, and deeper
shades become the new foundation of your wardrobe. Our latest collection, "Falling into Fall," captures the effortless beauty and romance of autumn, blending practicality with timeless style in every piece.

The campaign was filmed in idyllic surroundings near Stockholm and reflects our vision of the perfect autumn-romantic and full of light. “We are inspired by the Swedish approach to the cooler weather, which is celebrated here, encouraging you to wrap yourself in a world of candles and
soft sweaters,” says Justyna Przygonska, co-founder of the brand.

“Our campaign tells a story of intimacy, creating shared memories, bliss, and being present in the moment. It was shot on a simple VHS camera; we deliberately chose this medium to suggest a return to analogue times, when there weren’t so many ‘distractions’ around us, and we saw the
world differently. We encourage everyone to embrace such moments!” adds Brygida
Handzelewicz-Waclawek, co-founder of the brand.

For this campaign, the brand invited Finnish model Olivia Aarnio, who perfectly embodies the role of that girl. With her natural beauty and effortless charm, Olivia weaves a romantic story that we almost spy on through the lens of the camera.

The campaign was filmed in idyllic surroundings near Stockholm and reflects our vision of the perfect autumn—romantic and full of light. “We are inspired by the Swedish approach to the cooler weather, which is celebrated here, encouraging you to wrap yourself in a world of candles and
soft sweaters,” says Justyna Przygonska, co-founder of the brand.

The collection features carefully selected color palettes, including shades of blue, beige, black, and grey - colours that the brand’s owners love to wear during the cooler months.

“After years of creating, we understand what our customers love in autumn and winter: simplicity, comfort, and muted tones combined with high-quality fabrics,” say the brand’s founders, Justyna Przygonska and Brygida
Handzelewicz-Waclawek.

The AW '24 collection emphasizes sustainable fashion, combining style with environmental care. We use materials such as cotton, organic cotton, viscose, cupro, and wool. Cotton and wool are biodegradable, viscose is sourced from renewable tree-based resources, and cupro is an innovative material derived from the lining of cotton seeds.

The "Falling into Fall" collection is available in The Odder Side boutiques and online at www.theodderside.com